Big Jim Russell gave up a career as a firefighter/EMT to pursue radio in 1974 as a part-time overnight on-air personality at his hometown AM rock station, KPUR in Amarillo. He later moved to Dumas radio stations, KDDD/KMRE where he learned all
aspects of the business before making a move up to KLUR here in Wichita Falls hosting evenings, 6 to midnight. Within a year, he was promoted to the morning show and took over Program Director duties, entertaining Texoma for over 20 years. After a corporate buyout, he left the business for 18 months but made his comeback to sales and morning host on the All-New GREAT COUNTRY 94.9FM. When the new wore off the classics, it was time for a change. The Red Dirt movement was taking off in Texas and so The Outlaw was born. Jim has been a fan of Red Dirt Country for the past 10 years but when he’s not on the air, he loves to help business owners in the community increase their profits. Over 4 decades as a public servant and award winning on-air personality has given him enough notoriety in his chosen field to be featured in a recent 4 page article in Wichita Falls Living Magazine. He plans to retire doing what he loves– entertaining Texoma.